Arabic Business Communications

Course Description

This course is designed to give students a comprehensive view of communication in the Arab world , its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.

Arabic communicators rely on repetition, hyperbolic language, and emotion to persuade when writing or speaking

This course also develops an awareness of the importance of  understanding the Arab culture to facilitate the business communication and to utilize the

As in most of the Arabic world, people stand quite close to one another when communicating and many other cultures may feel that their personal space has been invaded. When this close proximity is coupled with strong same-sex eye contact and large amounts of tactility, many overseas business people can feel extremely

uncomfortable. When attempting to build good relationships it is important that these differences in approach to body language do not become a barrier.

Arabic conversation can be very hyperbolic with much use of flowery language and flattery. This is a protocol of the language and is expected. Do not misinterpret this approach as insincerity or a tactic. Try to express yourself in asimilar fashion - especially when establishing relationships.

II. Course Prerequisite

Per-intermediate Arabic

Course Objectives

Learning how to :

Listen  and Speak Arabic  Under Pressure in a business meeting and with Arab clients ,

Write effective  letters and memos in Arabic

Prepare informal and formal reports in Arabic,

Proofread and edit copies of business correspondence in Arabic language,

Complete an accurate, complete resume and cover letter,

Conduct excellent interviews and complete follow-up employment correspondence,

Use  business etiquette with Arab in a business meeting,

Plan successfully for and participate in meetings and conduct proper techniques in telephone usage for the Arabic clients,

Use e-mail effectively in Arabic,

Develop interpersonal skills that contribute to effective and satisfying personal, social and